In the last five years there has been a significant shift in the online marketing landscape with the rise of Cost per Action ("CPA") advertising. CPA advertising allows merchants like you that want to promote products or services online to only pay for predefined "actions" such as new sign-ups, information collected, or sales. This means you no longer have to pay expensive agency fees and mark-ups or learn each online promotional method. By working with the right partner, merchants can have their products promoted online through all available mediums, and only pay for these predefined results.
Take the example of a web-based company that wants to acquire new registered users for their site. They may be used to paying anywhere from $2 to $10 per new sign-up, depending on the source (i.e. Google vs. Facebook) and the party managing the campaign (internal vs. agency). By working with a CPA partner such as Redshift Interactive, this company could instead dictate with 100% accuracy the cost per sign-up, know ahead of time approximately how many sign-ups they will drive and in what timeframe, and even be able to dictate how those sign-ups were generated (protecting the company's brand).
For many companies, online advertising is a black box; you never know what you're going to get for your money. Even with recent advancements like CPA advertising, agencies are still employing an old, inefficient model by charging 100% mark-ups off of the traffic they purchase on the merchant's behalf. For instance, if it costs an average of $1.00 every time a consumer clicks your ad in Google, the agency will charge you $2.00. This industry secret only serves to incentivize agencies to help you spend more money generating massive amounts of expensive "junk" traffic.
Redshift Interactive is a full-service CPA advertising organization specializing in the online promotion of products and services, enabling clients to only pay for predefined, positive results. Working with Redshift, you will enjoy unparalleled levels of control, visibility, and quality, as demonstrated in the highlights below.
Highlights:
- You will have complete control over the amount of "Actions" (i.e. sales, leads etc.) to be generated
- You will know in advance your cost per acquisition
- You will therefore have complete control over your budget while eliminating financial risk
- You will have control over what ad formats your Offer is being displayed in (i.e. banner, text etc.)
- You will not be charged for fraudulent / false "Actions" (if they occur)
- You will have access to reports displaying Actions
- You will have a dedicated team of advertising professionals for optimization and direction
To initiate your CPA Advertising Program with Redshift Interactive or for additional information, call Jake Burkett at: 714.915.2549 or send an email to jburkett@redshiftinterctive.com